The latest patent utility filed through Google important points severa objects the search engine makes use of to rank internet pages. The precise utility is summarized as:
“A approach for scoring a document, comprising: figuring out a document; acquiring one or greater kinds of records information related with the document; and producing a rating for the report primarily based on the one or greater kinds of records data.”
The patent software sheds large mild for these pursuing search engine optimization with Google. Patent purposes can be hard to understand, so following are highlights that you have to think about for your website positioning efforts.
Update Your Site
Updating your web page is necessary when it comes to maximizing your rankings on Google. In addition to the manipulation of key-word density and meta tags, the patent utility displays that Google locations giant fee on how frequently your content material is updated. The greater frequently you update, the well timed and applicable your web site will show up to Google. In turn, this leads to greater rankings.
To appease mighty Google, reflect onconsideration on the following layout of action:
1. Update pages frequently,
2. Add new pages to your site,
3. Interlink the new pages with others on your site, and
4. Add new pages on a weekly groundwork rather of all at once.
When Google returns to the site, you favor to make positive that there is new content. The excessive rankings of weblog websites are proof of this approach.
Google’s Looking at Your Domain
In a new twist, Google claims that it analyzes the quantity of years of area registration as phase of the rating process. The software suggests that domains that are registered for longer durations of time are given greater price due to the fact such a dedication indicates the web site is now not a fly-by-night soar page. It is advocated that you prolong all area registrations for as lengthy as feasible as phase of your search engine optimization efforts. It is challenging to inform how an awful lot the registration method influences the rating process, however each and every little bit helps.
Google claims that it additionally digs deeper into area names to consider the legitimacy of the site. Factors in the contrast encompass the internet host and the “who is” information. According to the patent application, Google keeps a database of hosts that facilitate spamming of the Google search engine. While such hosts are no longer designated in the application, pray to God that you are no longer the usage of one. You have to consider your host if your optimization efforts are no longer producing results.
If your search engine optimization efforts for Google are failing, the patent software may also grant answers. Talk about a best E-book!
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